Call it the analytical side of my brain, but I just find so much more depth with branding is connected to stories! Briefly, here is the reasoning behind Spruce Road: I love branding that has a concept behind it, and a story to tell. These are the types of clients I want to attract as well. I wanted a name that reflected my vision: fun, personable (not corporate), friendly and feminine. I have BIG goals for Spruce Rd, that are beyond just me! It might be only me for a while, however I didn’t want to limit my business to just me once I am ready to expand. More than that, I wanted a business name that could grow with me. I resisted using my personal name, Jamie Starcevich, for my business because well… my last name is a bit of a mouthful! I have no doubt that people would misspell and pronounce it wrong often. I really struggled finding a name that just fit with my brand. The domain search will also help you be more creative with your business name. Adding the “Road” in there, helped customize my name enough for SEO and domain. I originally was thinking about “Spruce Design Studio”, however when I checked online there were SO many studios with that name. Search online to see if your domain is available. It is so hard these days to find a business name that is truly unique. ![]() Find a concept you like, and search the thesaurus for variations of that concept. I am not a creative writer, by any means! I hit up the thesaurus for a few ideas. Everything from adjectives, concepts, and various names for “design studio.” Eventually you can mix and match to develop what feels like the right fit. I am such a list maker, so I kept a note in Evernote with words that I felt fit my brand. You are open to either selling your business, partnering with someone else, or allowing another person to take over while you are on leave (vacation, maternity leave, etc.).You have plans to expand your business in the future, beyond yourself.Your name is hard to pronounce! – My last name is Starcevich, so I knew I needed to avoid including it in my business name.You are an artist, or in a profession where using your name is common.You’ve already built a reputation/audience under your name.You are your business, no one else is involved or potentially will ever be involved.You have a name that is unique enough to be memorable, yet easy to spell + pronounce.Here are a few tips on deciding between the two. You feel like this is the first impression your audience/clients have of your business, and you want it to be reflected accurately. Any suggestions? Thanks!”Īs an entrepreneur, I have been there! Deciding on a name can be such a daunting task. The services I plan to offer are: branding, editorial illustration, custom illustration and maybe some other items but that’s mostly it. Since it’s just me I could just use my name. ![]() ![]() I was wondering, how did you decide to give yourself a studio name rather than just go by your name? I am going back and forth between the two. I love all the resources you have to offer. “Hi!I’ve just transitioned to doing freelance fulltime. If you are either thinking of starting a business, or pondering rebranding, this post is for you! The other day, I received an inquiry from another designer asking how I decided to go with a studio name, rather than my personal name. How to Choose a Business Name | Spruce Rd.
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